{"id":8622,"date":"2024-02-23T12:23:23","date_gmt":"2024-02-23T11:23:23","guid":{"rendered":"https:\/\/gorr-translation.com\/software-translation-and-localization\/"},"modified":"2024-02-23T12:23:23","modified_gmt":"2024-02-23T11:23:23","slug":"software-translation-and-localization","status":"publish","type":"post","link":"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/","title":{"rendered":"Software Translation and Localization: Connecting the World One Device at a Time\u00a0"},"content":{"rendered":"\n<p class=\"has-text-align-center\">Have you ever tried using <strong>a device in your second or even third language?<\/strong> For many people the world over, this was their reality at the onset of our digital age. Thanks to software <a href=\"https:\/\/gorr-translation.com\/si\/\" target=\"_blank\" rel=\"noreferrer noopener\">translation services<\/a>, such issues are a thing of the past.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>What is Software Translation?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/phrase.com\/blog\/posts\/everything-you-need-to-know-about-software-translation\/#:~:text=What%20is%20software%20translation%3F,is%20a%20largely%20linguistic%20process.\" target=\"_blank\" rel=\"noreferrer noopener\">Software translation<\/a> is the process of <strong>translating the language utilized in a software application from one language to another.<\/strong> This includes everything from the text of the <a href=\"https:\/\/www.linkedin.com\/pulse\/translating-your-interface-google-better-than-human-frank-gaine\/\" target=\"_blank\" rel=\"noreferrer noopener\">user interface<\/a> and error messages to system prompts and help files enabling users worldwide to enjoy the same apps and devices <strong>without being constrained by their linguistic knowledge.<\/strong>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to save a language from extinction | Daniel B\u00f6gre Udell\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PXB3-yVGHcI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">However, <strong>software translation is not just about replacing words from one language with words from another. <\/strong>As with all other forms of translation, it demands an <a href=\"https:\/\/www.linkedin.com\/advice\/0\/how-do-you-ensure-consistency-quality-your#:~:text=Translation%20and%20localization%20are%20not,your%20brand%20image%20and%20reputation.\" target=\"_blank\" rel=\"noreferrer noopener\">in-depth understanding<\/a> of the source language, the target language, and the subject matter.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Working as a translator: striving for the impossible perfection\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0KVyI4ZNqXI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Here, for example, translators need to have <strong>a high level of industry-specific terminology and technical knowledge<\/strong> about the software in question in not one, but, at least, 2 languages. Without understanding the software\u2019s functionality, features, and purpose, no accurate translation can be produced.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gorr-translation.com\/si\/prevajanje-programske-opreme\/\" target=\"_blank\" rel=\"noreferrer noopener\">SOFTWARE TRANSLATION SERVICES<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Why Do We Need Software Localization?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.lionbridge.com\/blog\/content-transformation\/what-is-software-localization-and-who-needs-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software localization<\/a> goes beyond simple translation. It involves adapting a software product to meet the <strong>language, cultural, and other requirements of a specific target market.<\/strong> This could involve modifying graphics and <a href=\"https:\/\/gorr-translation.com\/si\/prevajanje-in-lokalizacija-spletne-strani\/\" target=\"_blank\" rel=\"noreferrer noopener\">websites<\/a>, adapting content to suit local tastes, and even altering data formats to conform to local requirements.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"# 193 Enterprise Localization in Times of Large Language Models with Centific\u2019s Jonas Ryberg\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OY2ja1TJVBc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Localization takes local sensitivities and cultural norms into account. For instance, <strong>colors, symbols, and images<\/strong> that are acceptable in one culture may be highly offensive in another. Therefore, an expert in software localization needs to have a deep understanding of the culture of the target locale, <strong>in addition to<\/strong> language proficiency and technical knowledge.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What do UN translators do?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XtUb_Tz4W2w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Without such expertise, a product or brand can easily <a href=\"https:\/\/gorr-translation.com\/the-top-5-pitfalls-of-ai-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\">undo any goodwill<\/a> they have acquired in a specific market or obliterate any chance it had to succeed in that part of the world.\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gorr-translation.com\/si\/prevajanje-in-lokalizacija-spletne-strani\/\" target=\"_blank\" rel=\"noreferrer noopener\">LOCALIZATION SERVICES<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Do I Really Need a Translator? Isn\u2019t AI Good Enough?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/gorr-translation.com\/humans-vs-ai-navigating-a-new-frontier-in-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Translators<\/a> play a critical role in software translation and localization. Besides linguistic expertise, which AI may possess, a robust understanding of the software industry and the specific software on which they are working is also required. To ensure <strong>the seamless transition of the software from one language to another<\/strong>, translators need to be aware of any and all adaptations that would need to be made to the software itself.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why Human Translation Talent Still Matters in the Age of AI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/93JUxA-FVJo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">As such, <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/01\/the-shallowness-of-google-translate\/551570\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI is still a long way away from having the capabilities<\/a> to process the human side of our world. The knowledge a translator possesses aids them in <strong>understanding the context and function of the text they are translating<\/strong>, ensuring an accurate final product.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The endangered languages that are fighting back - BBC\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wxLRi2GpBQc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Moreover, there are many conventions of certain target locales, including <strong>common phrases, idioms, and expressions<\/strong> that may not translate directly. This cultural sensitivity is crucial to the field of localization as it ensures that the software is <a href=\"https:\/\/gorr-translation.com\/5-ways-translators-can-make-ai-better\/\" target=\"_blank\" rel=\"noreferrer noopener\">not only linguistically accurate<\/a> but also culturally appropriate, non-offensive, and uses language that is both up-to-date and close to the user.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why AI doesn&#039;t speak every language\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/a2DgdsE86ts?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">So, to answer the question briefly, no. AI certainly has its benefits, but can leave you with errors and issues <strong>more complex and costly<\/strong> than a translator would ever be. In <a href=\"https:\/\/gorr-translation.com\/ai-avatars-and-deepfakes-and-what-they-can-do-for-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">our many years of experience with AI<\/a>, we find that businesses get the best results when it is in the hands of <a href=\"https:\/\/www.gorr.si\/en\/2023\/12\/08\/breaking-boundaries-the-crucial-role-of-translation-services-and-translators-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">experienced professionals<\/a> like those GORR employs.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gorr-translation.com\/si\/o-nas\/\" target=\"_blank\" rel=\"noreferrer noopener\">MORE THAN A TEAM<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Putting Software Translation and Localization to Work for Your Business&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Considering going international with your business? <a href=\"https:\/\/gorr-translation.com\/si\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software translation and localization<\/a> are an often overlooked but <strong>critical step<\/strong> to success when opening your brand to new markets. Without a strong <a href=\"https:\/\/www.gorr.si\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">translation partner<\/a> by your side, your exploit may never get off the ground.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Global Data Localization Means Business (How We Work)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2cUP7meK1IU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">So, what can software translation and localization do for you?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Increase Your Market Reach:<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">By <a href=\"https:\/\/gorr-translation.com\/si\/dvojezicni-pregled-in-lektoriranje\/\" target=\"_blank\" rel=\"noreferrer noopener\">translating<\/a> and localizing your software, businesses can reach new markets and attract a wider audience by using <strong>language that resonates with your potential users.<\/strong> This makes it easy for users to incorporate your product into their lives without the added hassle of misunderstandings or having to resort to using a language interface that is not their mother tongue.\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gorr-translation.com\/si\/kontakt-narocilo\/\" target=\"_blank\" rel=\"noreferrer noopener\">GET IN TOUCH<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Enhance Your User Experience:<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/gorr-translation.com\/top-5-reasons-why-professional-localization-is-a-vital-tool-for-global-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Localized software<\/a> provides an enhanced user experience by <strong>communicating with the user in their language while respecting their cultural norms. This <\/strong>can lead to increased customer satisfaction and loyalty, particularly in the case of \u201csmaller\u201d languages that do not enjoy the same translation rates as larger world languages like English, Chinese, or German.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Try using your phone in a language you barely know \u2013 a few minutes of this will clarify why using tech in your own language is such a staple in a business\u2019 development and growth.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gorr-translation.com\/si\/kontakt-narocilo\/\" target=\"_blank\" rel=\"noreferrer noopener\">ENHANCE USER EXPERIENCE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Provide a Competitive Advantage:<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">It is not hard to imagine that, in our tightly interconnected world, <a href=\"https:\/\/gorr-translation.com\/si\/prevajanje-it-in-telekomunikacije\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering localized software<\/a> can easily give a business a competitive edge over companies that only provide software in one language. Giving users the ability to switch their device or app to their native language <strong>creates a larger audience for your product<\/strong> and, thus, the competitive edge needed to overtake others in your industry.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gorr-translation.com\/si\/industrijske-panoge\/\" target=\"_blank\" rel=\"noreferrer noopener\">GET A COMPETITIVE EDGE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Improved Sales:<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">A study by Common Sense Advisory found that <strong>75% of consumers prefer to buy products in their native language.<\/strong> Furthermore, a staggering 60% stated that they rarely or never <a href=\"https:\/\/gorr-translation.com\/si\/prevajanje-spletnih-trgovin\/\" target=\"_blank\" rel=\"noreferrer noopener\">make purchases<\/a> from websites that are only in English. Therefore, increasing the number of languages offered by your firm is a solid way to increase sales \u2013 the numbers say it all.\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/csa-research.com\/Blogs-Events\/CSA-in-the-Media\/Press-Releases\/Online-Shoppers-Rarely-or-Never-Buy-from-English-only-Websites#:~:text=(April%202014)%20%E2%80%93%20Based%20on,buy%20from%20English%2Donly%20websites\" target=\"_blank\" rel=\"noreferrer noopener\">SEE THE NUMBERS<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>The Duplicitous Dangers of Raw Machine Translation&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">It\u2019s unlikely that there are too many people out there who haven\u2019t yet used Google Translate or DeepL to assist them linguistically. The speed and affordability of the technology are undeniably attractive, however, while <a href=\"https:\/\/gorr-translation.com\/is-machine-translation-the-future-of-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\">machine translation<\/a> tools have improved over the years, relying solely on them for software translation and localization <strong>can end badly.<\/strong>\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"When to Use Professional Translators Versus Machine Translation\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yrhMiHqD1i0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">As previously mentioned, <a href=\"https:\/\/gorr-translation.com\/the-ultimate-guide-to-machine-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\">machine translation<\/a> tools still lack the ability to understand context, cultural nuances, and industry-specific jargon and often produce translations that are either <strong>inaccurate or culturally inappropriate.<\/strong> In the past, AI has been accused of <a href=\"https:\/\/gorr-translation.com\/did-we-make-ai-racist-addressing-gender-and-racial-bias-in-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">purveying bias, stereotypes, and racism<\/a> that it absorbed through its programming, excluding large customer bases.\u00a0\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Are We Automating Racism?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ok5sKLXqynQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">Leaving such delicate matters to chance can easily <strong>do irreparable damage to a company&#8217;s image and reputation.<\/strong> Errors in translation can make a company appear unreliable, unprofessional, or out of touch with its audience \u2013 all of which mean a quick loss of revenue. Putting AI in the hands of <a href=\"https:\/\/gorr-translation.com\/seven-ways-to-use-chatgpt-in-the-translation-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">professionals in machine translation<\/a> is <strong>a far safer investment<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-center\">Failing to know your audience is the fastest way to send them <strong>elsewhere.&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-8 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gorr-translation.com\/si\/o-nas\/\" target=\"_blank\" rel=\"noreferrer noopener\">MORE THAN A TEAM<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">In short, software translation and localization are essential steps for <strong>any business<\/strong> considering international expansion. Though both do require an investment in time and resources, (and you can take this from <a href=\"https:\/\/gorr-translation.com\/si\/\" target=\"_blank\" rel=\"noreferrer noopener\">the experts<\/a>) the potential benefits created make them <strong>well worth the effort.<\/strong>\u00a0<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gorr-translation.com\/si\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">SERVICES <\/h3>\n\n\n\n<p class=\"has-text-align-center\">At GORR, we offer comprehensive solutions to all your language needs: <\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/gorr-translation.com\/si\/prevajanje\/\" target=\"_blank\" rel=\"noreferrer noopener\">Translation <\/a><br><a href=\"https:\/\/gorr-translation.com\/si\/sodni-prevodi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Certified Translation <\/a><br><a href=\"https:\/\/gorr-translation.com\/si\/dvojezicni-pregled-in-lektoriranje\/\" target=\"_blank\" rel=\"noreferrer noopener\">Editing and Proofreading<\/a> <br><a href=\"https:\/\/gorr-translation.com\/si\/podnaslavljanje\/\" target=\"_blank\" rel=\"noreferrer noopener\">Subtitling<\/a><br><a href=\"https:\/\/gorr-translation.com\/si\/prevajanje-in-lokalizacija-spletne-strani\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website Localization<\/a><br><a href=\"https:\/\/gorr-translation.com\/si\/tolmacenje\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interpretation<\/a><br><a href=\"https:\/\/gorr-translation.com\/si\/prevajanje-dokumentov\/\" target=\"_blank\" rel=\"noreferrer noopener\">Software Translation<\/a><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-10 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gorr-translation.com\/si\/industrijske-panoge\/\" target=\"_blank\" rel=\"noreferrer noopener\">INDUSTRIES<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The existence of software has entirely changed the way our world works. Software translation services naturally developed alongside it, giving global reach to devices of all kinds.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[292,293],"tags":[229,329,268,330,331,332,273],"class_list":["post-8622","post","type-post","status-publish","format-standard","hentry","category-blog-si-2","category-blog-an-introduction-to-the-world-of-translation-si","tag-ai-si","tag-ai-translation-si","tag-language-service-provider-si","tag-localization-services-si","tag-software-localization-si","tag-software-translation-si","tag-translation-services-si"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Software Translation and Localization: Connecting the World One Device at a Time\u00a0 - GORR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Software Translation and Localization: Connecting the World One Device at a Time\u00a0 - GORR\" \/>\n<meta property=\"og:description\" content=\"The existence of software has entirely changed the way our world works. Software translation services naturally developed alongside it, giving global reach to devices of all kinds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/\" \/>\n<meta property=\"og:site_name\" content=\"GORR\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-23T11:23:23+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/\",\"url\":\"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/\",\"name\":\"Software Translation and Localization: Connecting the World One Device at a Time\u00a0 - GORR\",\"isPartOf\":{\"@id\":\"https:\/\/gorr-translation.com\/si\/#website\"},\"datePublished\":\"2024-02-23T11:23:23+00:00\",\"dateModified\":\"2024-02-23T11:23:23+00:00\",\"author\":{\"@id\":\"https:\/\/gorr-translation.com\/si\/#\/schema\/person\/aae04c093777747a22f18a36db02d06a\"},\"breadcrumb\":{\"@id\":\"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/#breadcrumb\"},\"inLanguage\":\"si-Si\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gorr-translation.com\/si\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Software Translation and Localization: Connecting the World One Device at a Time\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gorr-translation.com\/si\/#website\",\"url\":\"https:\/\/gorr-translation.com\/si\/\",\"name\":\"GORR\",\"description\":\"Professional translation services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gorr-translation.com\/si\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"si-Si\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/gorr-translation.com\/si\/#\/schema\/person\/aae04c093777747a22f18a36db02d06a\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"si-Si\",\"@id\":\"https:\/\/gorr-translation.com\/si\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6d61de73831f2578b9d97e7140744f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f6d61de73831f2578b9d97e7140744f2?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/gorr-translation.com\"],\"url\":\"https:\/\/gorr-translation.com\/si\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Software Translation and Localization: Connecting the World One Device at a Time\u00a0 - GORR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/","og_locale":"en_US","og_type":"article","og_title":"Software Translation and Localization: Connecting the World One Device at a Time\u00a0 - GORR","og_description":"The existence of software has entirely changed the way our world works. Software translation services naturally developed alongside it, giving global reach to devices of all kinds.","og_url":"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/","og_site_name":"GORR","article_published_time":"2024-02-23T11:23:23+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/","url":"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/","name":"Software Translation and Localization: Connecting the World One Device at a Time\u00a0 - GORR","isPartOf":{"@id":"https:\/\/gorr-translation.com\/si\/#website"},"datePublished":"2024-02-23T11:23:23+00:00","dateModified":"2024-02-23T11:23:23+00:00","author":{"@id":"https:\/\/gorr-translation.com\/si\/#\/schema\/person\/aae04c093777747a22f18a36db02d06a"},"breadcrumb":{"@id":"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/#breadcrumb"},"inLanguage":"si-Si","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gorr-translation.com\/si\/software-translation-and-localization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gorr-translation.com\/si\/"},{"@type":"ListItem","position":2,"name":"Software Translation and Localization: Connecting the World One Device at a Time\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/gorr-translation.com\/si\/#website","url":"https:\/\/gorr-translation.com\/si\/","name":"GORR","description":"Professional translation services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gorr-translation.com\/si\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"si-Si"},{"@type":"Person","@id":"https:\/\/gorr-translation.com\/si\/#\/schema\/person\/aae04c093777747a22f18a36db02d06a","name":"admin","image":{"@type":"ImageObject","inLanguage":"si-Si","@id":"https:\/\/gorr-translation.com\/si\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f6d61de73831f2578b9d97e7140744f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f6d61de73831f2578b9d97e7140744f2?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/gorr-translation.com"],"url":"https:\/\/gorr-translation.com\/si\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/gorr-translation.com\/si\/wp-json\/wp\/v2\/posts\/8622"}],"collection":[{"href":"https:\/\/gorr-translation.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gorr-translation.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gorr-translation.com\/si\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gorr-translation.com\/si\/wp-json\/wp\/v2\/comments?post=8622"}],"version-history":[{"count":0,"href":"https:\/\/gorr-translation.com\/si\/wp-json\/wp\/v2\/posts\/8622\/revisions"}],"wp:attachment":[{"href":"https:\/\/gorr-translation.com\/si\/wp-json\/wp\/v2\/media?parent=8622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gorr-translation.com\/si\/wp-json\/wp\/v2\/categories?post=8622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gorr-translation.com\/si\/wp-json\/wp\/v2\/tags?post=8622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}