{"id":8638,"date":"2023-05-08T15:58:00","date_gmt":"2023-05-08T15:58:00","guid":{"rendered":"https:\/\/gorr-translation.com\/website-localization-why-is-it-necessary\/"},"modified":"2024-11-12T10:59:23","modified_gmt":"2024-11-12T10:59:23","slug":"prevod-oz-lokalizacija-spletne-strani-zakaj-jo-nujno-potrebujete","status":"publish","type":"post","link":"https:\/\/gorr-translation.com\/si\/prevod-oz-lokalizacija-spletne-strani-zakaj-jo-nujno-potrebujete\/","title":{"rendered":"Prevod oz. lokalizacija spletne strani: zakaj jo nujno potrebujete"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Devet od desetih uporabnikov ignorira spletno stran, \u010de ta ni v njihovem jeziku. Prevod oziroma lokalizacija spletne strani je torej alfa in omega \u0161iritve na tuj trg.&nbsp;<\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Prednosti prevoda oz. lokalizacije spletne strani<\/h2>\n\n\n\n<p>Glede na raziskavo podjetja <a href=\"https:\/\/www.nimdzi.com\/project-underwear-a-study-of-online-buyer-behavior-and-how-language-affects-user-choice\/\">Nimdzi<\/a> devet od desetih uporabnikov ignorira spletno stran, \u010de ta ni v njihovem jeziku. Spletna stran v jeziku ciljnega trga je torej klju\u010dnega pomena, \u010de \u017eelite prodreti na tuj trg.\u00a0<\/p>\n\n\n\n<p>Prednosti lokalizirane spletne strani vklju\u010dujejo:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bolj\u0161a uporabni\u0161ka izku\u0161nja&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Z lokalizirano spletno stranjo boste privabili mnogo ve\u010d uporabnikov, ki se bodo na va\u0161i spletni strani tudi dlje zadr\u017eali. \u0160tevilne raziskave ka\u017eejo, da so uporabniki mnogo bolj naklonjeni spletnim stranem v svojem jeziku in da kupci celo prekinejo spletni nakup, \u010de pridejo do pla\u010dilnega dela, ki ni v njihovem jeziku in ga ne razumejo.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gradnja globalne blagovne znamke&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Z lokalizacijo spletne strani ste na dobri poti, da za\u010dnete graditi globalno blagovno stranko. \u010ce se boste povezali s pravimi strokovnjaki za lokalizacijo, boste svoje vsebine lahko prilagodili kulturi ciljnega trga in svojo znamko boste lahko uveljavili tudi zunaj svojih meja.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nove stranke in ve\u010dja prodaja&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>S spletno stranjo v lokalnem jeziku trga boste na svojo spletno stran privabili ve\u010d uporabnikov in posledi\u010dno pove\u010dali tudi prodajo.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Izvajanje SEO-strategije&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Z raz\u0161iritvijo SEO-strategije na druge jezike boste izbolj\u0161ali uvrstitev vseh svojih strani v brskalniku. To seveda pomeni, da vas bo ve\u010d ljudi na\u0161lo, kar seveda pomeni ve\u010djo prodajo.&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Razlika med prevodom in lokalizacijo<\/h2>\n\n\n\n<p>Lokalizacija spletne strani za razliko od prevoda vklju\u010duje tudi prilagoditev vsebine kulturnim zna\u010dilnostim ciljnega trga. V\u010dasih to vklju\u010duje celo spremembo imena blagovne znamke. Tako na primer Dr. Oetker v Italiji deluje pod blagovno znamko Cameo. Lokalizacija je torej veliko bolj obse\u017ena in zahtevna od prevoda, zato je pomembno, da se pove\u017eete z zanesljivim lokalizacijskim partnerjem in se je lotite s tesnim sodelovanjem.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kako opravimo prevod oziroma lokalizacijo<\/h2>\n\n\n\n<p>Postopek je zelo preprost in hiter. Prek vti\u010dnika WPML lahko namre\u010d pove\u017eemo WordPress CMS s prevajalskimi\/lokalizacijskimi orodji in sproti prevajamo oziroma lokaliziramo vsebino, da boste na spletni strani vedno imeli sve\u017eo vsebino.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160tudija primera: lokalizacija mobilne aplikacije HEAD iz kitaj\u0161\u010dine v japon\u0161\u010dino<\/h2>\n\n\n\n<p>V Prevajalski agenciji GORR smo med drugim opravili lokalizacijo mobilne aplikacije HEAD za iOS in Android iz kitaj\u0161\u010dine v japon\u0161\u010dino. Pri tem smo datoteko razvijalca aplikacije uvozili v na\u0161e prevajalsko orodje in tako zagotovili kakovosten, dosleden in hiter prevod.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Devet od desetih uporabnikov ignorira spletno stran, \u010de ta ni v njihovem jeziku.<\/p>\n","protected":false},"author":1,"featured_media":8823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[253,263],"tags":[],"class_list":["post-8638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-scaling-success-insights-sl-si","category-blog-si"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prevod oz. lokalizacija spletne strani: zakaj jo nujno potrebujete - GORR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorr-translation.com\/si\/prevod-oz-lokalizacija-spletne-strani-zakaj-jo-nujno-potrebujete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prevod oz. lokalizacija spletne strani: zakaj jo nujno potrebujete - 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