From MT to Market-Ready: GORR’s MT Post-Editing for Inotherm’s E-Commerce Platform
When Inotherm decided to expand its digital footprint through its online store, it recognized the importance of delivering a seamless multilingual experience.
You’ve got 280 characters to make someone hungry. Better make every one count.
When you step into One66 Hotel Ljubljana, it’s clear that nothing has been left to chance. From the industrial-chic design to the curated cultural details, this is a hotel that lives its brand and invites its guests to experience it fully. So, when it came time to make that experience accessible to an international audience, language was more than a functional tool, it was an extension of the brand’s identity.
That’s where GORR came in.
Over the course of several collaborations, One66 Hotel has entrusted GORR with translating a diverse array of materials, including:
While some of this content was food-related, much of it wasn’t. And nearly all of it required deep brand understanding, research, and a strong sense of audience voice.
This wasn’t just translation, it was storytelling across languages.
What makes One66 stand out as a hotel is its unique personality: casual but refined, modern yet welcoming. That same tone needed to be reflected in every language.
GORR’s linguists focused on much more than word-for-word translation. We studied One66’s tone, researched references (both local and cultural), and ensured that every phrase, whether describing a stylish loft or a cocktail at the bar, felt intentional, on-brand, and easy to read.
We paid special attention to:
Every project we handled for One66 had its own context, scope, and technical needs. What they all shared was a demand for clarity, accuracy, and alignment with the brand’s internal workflows.
At GORR, we didn’t just deliver translations. We delivered:
In other words, we approached every project as a partner, not a vendor.
As part of our long-term collaboration, we briefly explored the possibility of using AI translation to help optimize pricing for specific content types. After all, it’s tempting. AI offers speed, and for some industries, that’s enough.
But not here.
The content we worked on for One66 demanded nuance, personality, and in many cases, research that went well beyond surface-level understanding.
For example:
Even with some automation considered, it was clear: to protect the brand voice and ensure quality, a human-led approach was essential.
Our successful collaboration with One66 Hotel Ljubljana came down to a few key pillars:
Research-Led Workflows
We never guess. We dig in. Our translators took time to understand everything from One66’s accommodation themes to its neighborhood references, ensuring translations were not just accurate, but alive with local relevance.
Detail-Oriented File Preparation
We prepared each set of files according to One66’s workflow and formatting needs, minimizing back-and-forth and making their in-house processes more efficient.
Subject Matter Expertise
From hospitality and food to marketing and lifestyle content, our team brought specialized knowledge and sensitivity to the task, knowing what matters in each context and market.
Clear and Responsive Communication
Whether clarifying copy tone or flagging inconsistencies, we kept communication transparent, proactive, and collaborative. Our goal? To make One66’s team feel confident at every stage.
For a hotel like One66, every detail counts. From the moment a guest visits the website or flips through a menu, the language needs to reflect the same design ethos and attention to experience that the physical space provides.
This is what GORR helped achieve, ensuring that each translated piece of content did more than inform. It welcomed, entertained, and engaged, just as the original intended.
And when space was limited, on a page, in an app, or across a marketing banner, we made every character count.
Whether you’re in hospitality, lifestyle, food, or marketing, GORR offers custom-tailored language services that protect your tone, strengthen your brand, and make multilingual content a seamless part of your strategy.
Contact us today: info@gorr-translation.com
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