CASE STUDY

Mercator Celebrates Its 75th Anniversary with GORR Language Service Provider

What could be better than celebrating your 75th anniversary with the entire world? That’s why Mercator enlisted GORR’s translation services to take their party global.

Mercator, a prominent retailer in Slovenia, marked its 75th anniversary with a translation service initiative to share the company’s history, achievements, and philanthropic endeavors with a global audience.

The challenge lay in effectively translating these elements from Slovenian to English, incorporating brand names and subsidiary details, and ensuring the essence of Mercator’s story was accurately conveyed. With a commitment to problem-solving, flexibility, and value addition, Mercator turned to GORR Language Service Provider to address these crucial translation needs. 


Why GORR was the right choice for this project? 

Problem-Solving Abilities 

The nature of the project demanded not only linguistic expertise but also problem-solving skills to tackle the translation challenges. GORR’s team was adept at accurately translating texts embedded within images, preserving brand names (including their Pika Club Card and the M Sken shopping app and handheld scanners), and creatively addressing subsidiary references.

Our ability to navigate unique challenges inherent in retail and corporate history presentations set us apart as an ideal partner for Mercator’s anniversary initiative. 

Flexibility to Adapt to Client Needs

GORR’s dedication to meeting Mercator’s specific requirements was evident in our adaptability throughout the project. We seamlessly integrated client feedback, accommodated last-minute changes, and demonstrated a willingness to customize our approach based on Mercator’s evolving needs. This flexibility allowed the translation process to align closely with Mercator’s branding and marketing objectives. 

Added Value Offered

Beyond traditional translation services, GORR infused added value into our partnership with Mercator. Our deep understanding of the retail industry and the nuances of corporate storytelling contributed to the development of a comprehensive marketing plan. Through collaborative brainstorming and strategic guidance, GORR enhanced Mercator’s ability to not only translate its history but also to craft a compelling narrative that resonated with a diverse global audience. 

Captivating Brand Narrative

Through GORR’s translation services, Mercator was able to articulate its 75-year journey in a captivating manner that honored its impact on Slovenia while showcasing its evolving global presence. The presentation served as a tribute to Mercator’s deep roots in the country’s history, celebrating the brand as an integral part of Slovenia’s narrative. 

Expansion of Global Reach

With GORR’s linguistic expertise, Mercator successfully expanded its reach beyond its traditional Slovenian audience. The translated presentation allowed Mercator to connect with stakeholders, partners, and consumers across international borders, reinforcing its status as a global player in the retail sector. 


In partnering with GORR Language Service Provider, Mercator found a collaborative and adaptable ally in sharing its legacy and achievements with the world.

Through problem-solving, flexibility, and added value, GORR not only ensured accurate translations but also heightened the impact of Mercator’s 75th-anniversary celebration. This successful collaboration firmly established GORR as a valuable partner in Mercator’s journey to communicate its history, brand, and values worldwide. 


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